Hawke & Co, a lifestyle brand, has announced its latest category expansion through a licensing partnership with a wholesale supplier of sock and underwear, Leonard Rubin and Associates. This collaboration marks...
Hawke & Co, a lifestyle brand, has announced its latest category expansion through a licensing partnership with a wholesale supplier of sock and underwear, Leonard Rubin and Associates. This collaboration marks Hawke & Co official entry into socks and legwear, bringing the brand’s signature blend of functionality, comfort and style to a new essential category.
The new line of socks will feature performance fabrics, modern designs and thoughtful details tailored for today’s active consumer. From athletic socks to everyday casual styles, the collection will complement Hawke & Co’s full range of apparel and accessories.
“We’re very excited about the opportunity to partner with Hawke & Co and its chief executive officer, Michael Rosenberg,” says Leonard Rubin, founder, Leonard Rubin and Associates. “I have always admired their innovation and passion. Our family has been in the sock business for three generations, and my son Leo really led the way on this. He’s been a longtime fan of Hawke & Co.”
“I have known generations of the Rubin family, and I’ve always been impressed by their expertise, work ethic and genuine passion for their product,” says Michael Rosenberg, chief executive officer, Hawke & Co. “We’re thrilled to work with such a dedicated group. We’re excited to introduce to what I believe is our most advanced legwear yet designed for performance, made from sustainable yarns and built to look and feel great wash after wash. With features like moisture wicking, odor resistance and excellent recovery, we’re confident the Hawke & Co consumer will love what’s coming.”
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